by Ian Robson | Nov 28, 2018 | Foundations |
Customer Success is an investment in the future of your customers and by extension your company. Customer success resources are never unlimited so targeting and getting a good return on the investment made by your CS team should be a goal of every company. How it...
by Ian Robson | Nov 22, 2018 | Hiring |
I see this question asked a fair bit on LinkedIn. I’ve also been approached direct multiple times by people asking about finding a role in customer success. Usually people want to know what books, blogs and articles they could read, or is there any training they...
by Ian Robson | Nov 16, 2018 | Foundations |
Planning, what is it good for? Everyone has a plan until they get punched in the mouth! – Mike Tyson No battle plan survives first contact with the enemy. – Helmuth von Moltke the Elder Have a good plan, execute it violently, do it today. – Douglas...
by Ian Robson | Nov 13, 2018 | Foundations |
At the dawn of the customer success age SaaS companies had a problem: churn. CSMs were born in companies like Salesforce specifically to help understand and address this critical issue as it became clear that churn was a serious risk to their business. I first met...
by Ian Robson | Oct 25, 2018 | Persuasion |
The word persuasion makes some people nervous. It can be confused with manipulation and the idea of that makes them uncomfortable. And while manipulation happens constantly and some people are shameless in its use it is nonetheless the case that the world runs on...
by Ian Robson | Oct 22, 2018 | Foundations |
How do you size a customer success function? Art, science or a bit of both? Let’s start by illustrating the problem with a hypothetical SaaS company called Conductor who provide a business process automation platform in the cloud. Conductor have 150 customers and have...
by Ian Robson | Oct 15, 2018 | Foundations |
These metrics are simple to grasp and relatively easy to measure. What’s more interesting is where they fit within a Customer Success function and when it’s appropriate to make them part of a CSM’s role description. Expansion Revenue Expansion very simply is the net...
by Ian Robson | Oct 7, 2018 | Foundations |
Net Promoter Score (NPS) was born at the dawn of the Software As A Service (SaaS) age. Developed by two consultants at Bain and first released into the wild in a 2003 Harvard Business Review article is it for many the gold standard measurement for customer loyalty....
by Ian Robson | Oct 3, 2018 | Foundations |
Peter Drucker is widely considered to be the finest management thinker of all time. The quote below is so simple and so self-evident it has become one of the most famous sentences in business although in fact it applies to almost any endeavour. “If you...
by Ian Robson | Sep 27, 2018 | Foundations |
Customer success is best seen as a company responsibility rather than as something owned by a function even if much of the day to day direct execution rests with the CSM team. It’s hard therefore to fully define customer success outcomes unless you’ve been through a...
