by Matt Rumins | Jul 29, 2020 | Outcomes, Stakeholders |
A desire to create relationships higher up in your customers is understandable and standard practice for many vendors. In this article we’ll examine the reasons for this desire and look at what’s needed to make sure it’s well executed. Let’s start with the common...
by Matt Rumins | Jul 9, 2020 | Customers, Stakeholders |
Last week we introduced you to The Stakeholder Flywheel, explaining the types of roles the different stakeholders play. As a reminder we proposed that we can simplify the multitude of stakeholders down to four groups: Enablers Producers Champions Owners Each has their...
by Ian Robson | Jul 2, 2020 | Customers, Mastery |
How often do you hear the word stakeholder? A lot? Not surprising, it’s been used in all sorts of ways and over the years has acquired many meanings. Fifty five according to Friedman and Miles in their book Stakeholders : Theory and Practice. The most commonly...
by Ian Robson | Feb 27, 2020 | Customers, Foundations, Outcomes |
Want to dramatically improve the results you’re getting as a CSM? Before your next customer success conversation do the following. Get a big sheet of paper, split it into 5 columns. In column 1 list the Top 10 ways to improve delivery of value to the customer....
by Ian Robson | Feb 12, 2020 | Customer Success, Organisation |
If you are making changes in the way you deliver customer success and you’re making things more rather than less complex it might be time to stop and re-evaluate. If something takes a long time to learn or develop it’s usually complex. And if something is...
by Ian Robson | Jan 15, 2020 | Customer Success, Organisation |
We often plan to make improvements by adding to what we already do. Less common and an often just as, if not more effective an approach, is taking away. Every time we add something internally in customer success, a playbook, a process, a customer journey step, a CTA,...
by Ian Robson | Jan 9, 2020 | General, Persuasion |
George Bernard Shaw once said: “The single biggest problem with communication is the illusion that it has taken place.” Or put another way, seeing something from your customer’s point of view is not the same as seeing it from your point of view. At the start of any...
by Ian Robson | Dec 19, 2019 | Customer Success |
Almost every discussion of segmenting customers for customer success includes the ‘position’ of the author. “ARR is absolutely the wrong way to do it.” “To be truly customer centric we must segment by need.” “Industry vertical expertise is a must have.” Every one of...
by Ian Robson | Dec 10, 2019 | Customer Success |
I’ve seen this a bit recently. This idea that there are good and bad customers. That there are customers we should divorce because that would be better for everybody. Let’s unpack this idea a little. We live in the real world so companies are going to sell to...
by Ian Robson | Oct 29, 2019 | General, Miscellaneous |
A little nod to my developer friends who will all recognise themselves in this post and to all the CSMs who wish this could be different. Why Developer ETAs Are So...
