by Ian Robson | Dec 10, 2019 | Customer Success |
I’ve seen this a bit recently. This idea that there are good and bad customers. That there are customers we should divorce because that would be better for everybody. Let’s unpack this idea a little. We live in the real world so companies are going to sell to...
by Ian Robson | May 16, 2019 | Organisation |
People who have heard of Nassim Nicholas Taleb usually know of him as the guy who popularised the use of the term “Black Swan” to describe hard to predict, extremely high impact events that lie outside the realm of normal expectation. Initially his focus was the...
by Ian Robson | Apr 29, 2019 | Outcomes |
Things move on. For a while measuring success was all about page views or user counts. Your bragging rights, and more importantly investor interest, was all about getting people onto your platform to do something, anything. In 2012 Marc Andreessen called for an end to...
by Ian Robson | Mar 5, 2019 | Foundations, Hiring |
It’s Time To Move Past Adoption. Customer Success Management is a fast developing profession that’s critical for any B2B SaaS company. As an emerging profession it can avoid the deep level of scrutiny that’s common in for example in Sales, or Marketing. We...
by Ian Robson | Nov 13, 2018 | Foundations |
At the dawn of the customer success age SaaS companies had a problem: churn. CSMs were born in companies like Salesforce specifically to help understand and address this critical issue as it became clear that churn was a serious risk to their business. I first met...
by Ian Robson | Oct 25, 2018 | Persuasion |
The word persuasion makes some people nervous. It can be confused with manipulation and the idea of that makes them uncomfortable. And while manipulation happens constantly and some people are shameless in its use it is nonetheless the case that the world runs on...
by Ian Robson | Oct 22, 2018 | Foundations |
How do you size a customer success function? Art, science or a bit of both? Let’s start by illustrating the problem with a hypothetical SaaS company called Conductor who provide a business process automation platform in the cloud. Conductor have 150 customers and have...
by Ian Robson | Oct 12, 2018 | Foundations |
ARR? Renewals? Churn? CARR? : A Guide For The Perplexed I’ve previously covered value realisation and the key metrics you use to understand how your customers are extracting value from your solution. We’ve also discussed NPS and customer satisfaction and looked at...
