by Ian Robson | Jan 9, 2020 | General, Persuasion |
George Bernard Shaw once said: “The single biggest problem with communication is the illusion that it has taken place.” Or put another way, seeing something from your customer’s point of view is not the same as seeing it from your point of view. At the start of any...
by Ian Robson | Oct 25, 2018 | Persuasion |
The word persuasion makes some people nervous. It can be confused with manipulation and the idea of that makes them uncomfortable. And while manipulation happens constantly and some people are shameless in its use it is nonetheless the case that the world runs on...
