by Ian Robson | Dec 24, 2020 | Creativity, Customers, Foundations |
Asking great questions is a superpower. It can reveal the unexpected, open up an entirely new area of discussion or force you to confront uncomfortable truths. Let’s ask ourselves some questions! 3 Questions For CSMs To Ask Themselves Before Every EBR...
by Matt Rumins | Jun 25, 2020 | Creativity |
I’ve spent as far back as I can recall deeply believing I was both professionally and personally a deeply practical person, that being said my wife would disagree based on my DIY skills! Alongside this I felt I had little or no creativity skills, saying on many an...
by Ian Robson | Jun 10, 2020 | Creativity |
You’re the most important person in my life right now. That’s the thought I have in my mind as Matt and I sit down to contemplate the ideal student for our next course. If we get it right we’re hoping three outcomes will happen for that student:...
by Ian Robson | Jan 9, 2020 | General, Persuasion |
George Bernard Shaw once said: “The single biggest problem with communication is the illusion that it has taken place.” Or put another way, seeing something from your customer’s point of view is not the same as seeing it from your point of view. At the start of any...
by Ian Robson | Oct 29, 2019 | General, Miscellaneous |
A little nod to my developer friends who will all recognise themselves in this post and to all the CSMs who wish this could be different. Why Developer ETAs Are So...
by Ian Robson | Oct 25, 2018 | Persuasion |
The word persuasion makes some people nervous. It can be confused with manipulation and the idea of that makes them uncomfortable. And while manipulation happens constantly and some people are shameless in its use it is nonetheless the case that the world runs on...
